We’re committed to making Craft Beer Passport the best craft beer discover program available. Meet the team making it happen!
Mike Stulberg founded Craft Beer Passport in 2014 after a stint living and working in Asia. He is a craft beer lover, social entrepreneur and urban explorer with a thirst for adventure and great beer!
Favourite stamp: The Greater Good for beer, pizza, and arcade games!
CBP brought guests out to our venue who likely would never have ventured to the Junction. Most CBP purchases are accompanied by another drink, possibly some food, or a return visit.
CBP helped us attract beer drinkers from all over the city and province. It’s a ‘no brainer,’ the costs and risk are virtually zero, and the potential upside of a bunch of new customers is very attractive!
CBP allowed us to reach a target market that may not have chosen to make a separate visit to the brewery. Since there was a clear path of travel based on bar/brewery locations, it made it easier for customers to travel across the city to us.
As a new business CBP has been extremely beneficial for us. Passport holders tend to enjoy hearing about the beers and breweries we stock, which gives us a chance to interact with customers on a personal level and get our story out there!